Post by juthi52943 on Jan 8, 2024 7:38:47 GMT
Mia Quagliarello, Conservation and Community Manager Dig into the data to drive and refine your content marketing plan "Let the data guide your content strategy. Assumptions are fine, but if you look at the data you may find that a lot of what you thought your target audience would read or what you thought would work doesn't actually work. I use our funnel report, and segment traffic by blog post category.
This gives me a general idea of which segments are moving Job Function Email List through the funnel. This is a good high-level analysis. I also dig down using the Person Details report to see what positions people viewed before signing up. I put it in a spreadsheet, and overtime as I get more data in, I naturally find patterns in the data. After you get enough data, it becomes pretty obvious. I'm also getting better at recognizing low-quality content.
A early in the editing process and cutting it out before it goes too far down the rabbit hole. Too often I've worked with a low-quality piece of content for weeks or months and it only improves marginally. for this cleanup job, and getting it done had clear benefits on our traffic for both new and older content. In I want us to embrace video not just for content, but in other areas, marketing. So we're taking the plunge and creating a permanent VideoStudio in one of our conference rooms.
This gives me a general idea of which segments are moving Job Function Email List through the funnel. This is a good high-level analysis. I also dig down using the Person Details report to see what positions people viewed before signing up. I put it in a spreadsheet, and overtime as I get more data in, I naturally find patterns in the data. After you get enough data, it becomes pretty obvious. I'm also getting better at recognizing low-quality content.
A early in the editing process and cutting it out before it goes too far down the rabbit hole. Too often I've worked with a low-quality piece of content for weeks or months and it only improves marginally. for this cleanup job, and getting it done had clear benefits on our traffic for both new and older content. In I want us to embrace video not just for content, but in other areas, marketing. So we're taking the plunge and creating a permanent VideoStudio in one of our conference rooms.